NAI Panama Market Analytics works with banks and financial institutions to help optimize their branch networks. Our holistic approach, which includes analysis of detailed geo-demographic data, customers and competitors, produces a cohesive vision to keep the branch network the correct size, in the right locations, targeting the right people at the right price points.

NAI Panama Market Analytics offers two unique programs to help optimize the branch network, regardless of size or location:

Branch Builder
Though our Branch Builder program we develop a branch strategy that includes both the brick and mortar and alternative delivery channels to ensure the branch network remains vibrant and competitive. This comprehensive approach includes:

• Market Analysis – We measure the geo-demographic composition of a particular market area and use customer segmentation to quantify the spend potential that exists.
• Competitive Analysis – We survey and map all competitors within a branch trade area, market and region, including: number of sales offices, number of tellers, hours of business, number of ATMs, location attributes (free-standing, enclosed mall).
• Strategic Planning – We create a rolling three-year branch blueprint that encompasses: new branch locations, expansions, mergers & acquisitions, closures, relocations, renovations, non-traditional branches and off-site ATMs.
• Branch Standards – We establish multiple standard branch templates that include: footprints, layouts, staffing, hours, capital cost and financial expectations.
• In-Store – We determine non-traditional alliance partners (food stores, big box) for securing smaller bank branches.

Financial Compass
Our Financial Compass program examines the complete customer experience from both a brand efficiency and effectiveness perspective. This comprehensive approach includes:

• Market Segmentation – By using various demographic and lifestyle variables we divide the population base of a given trade area into a number of unique clusters.
• Customer Segmentation – Once the market has been segmented into distinct clusters, we assign individual customers to those groupings.
• Look-a-Like – We identify prospective clients who are similar in lifestyle, age, income etc. with the existing client base.
• Branch Performance – We measure the financial success/ failure against the market potential.
• Channel Integration – We help to blend together a branch real estate blueprint with alternative customer channels such as ATM, PC Banking and Telephone Banking.
• Capital Allocation – We help allocate the deployment of capital dollars for the purposes of constructing new branch locations, branch relocations, branch renovations and branch expansions.

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